BETA Version 2.0
The Life Time brand is who we are and what we stand for — and the following guidelines help you bring it to life. Life Time is an ever-expanding company, and because of its complexities, it’s important to look to these guidelines to create a consistent, elevated brand experience.
This guide covers the four crucial components of our brand: vision, logos, voice and visuals.
Master Brand Logo
For national marketing, consumer-facing digital properties and building signage, we now only use our simple, master brand logo. The “Healthy Way of Life” logo is only used in corporate contexts.
Everything you need to know about Life Time’s voice, tone, messaging, terminology and more is now available.