Company Logo

The company logo unites all team members under our shared goal to champion the healthy way of life. Use this logo when the audience is team-members or the business community.

Silver Life Time company brand logo that says Life Time Healthy Way of Life

Where to apply it

Use It Here

Examples

Exceptions & Alternatives

Internal Communications

Emails, flyers, presentations, training videos; ID Badges; corporate campus signage, etc.

B2B/Industry Communications

Press releases, industry publications, investor communications, board of director presentations, LinkedIn, Glassdoor, business cards, letterhead, etc.

Team Member Goods

Uniforms, bags, water bottles, etc.
Note trademark rules below

If a product is also being given/sold to consumers, it should use the Master Brand logo.

Use It Here

Internal Communications

Examples

Emails, flyers, presentations, training videos; ID Badges; corporate campus signage, etc.

Exceptions & Alternatives

Use It Here

B2B/Industry Communications

Examples

Press releases, industry publications, investor communications, board of director presentations, LinkedIn, Glassdoor, business cards, letterhead, etc.

Exceptions & Alternatives

Use It Here

Team Member Goods

Examples

Uniforms, bags, water bottles, etc.
Note trademark rules below

Exceptions & Alternatives

If a product is also being given/sold to consumers, it should use the Master Brand logo.

R-Ball v. TM on Goods

Most goods use the R-ball version of the logo, including:

All-purpose sports bags; all-purpose carrying bags; tote bags; duffel bags; backpacks; and purses. Sports bottles sold empty; water bottles sold empty; shaker bottles sold empty. Towels. Clothing and athletic apparel, namely, shirts; t-shirts; tank tops; pants; sweatpants; shorts; jackets; coats;  leggings; loungewear; headwear.

If an item is not listed above, it should use the TM version of the logo. 

You can download this version here.

Color Versions

PRIMARY

Silver Version

Digital, Video & Print

Offical Life Time® Silver on white or our light gray backgrounds only.


Apparel, Products & Environmental

A silver-tone material on very light or dark materials that provide good contrast.

Secondary

White Version

Digital, Video & Print

Over simple imagery. Be careful of busy images that impact the logos legiblity.

Apparel, Products & Environmental

On mid-tone materials with which silver logo would have poor contrast.

Download Logo Files

NEED THE FILES TO ENABLE DOWNLOADING

Read Transcript

In Video

Use the logo animation — white background, silver text —  at the end of every video. Do not adjust the size of the logo when using the downloadable templates.

Rules & Guidelines

Silver Life Time Healthy Way of Life logo showing sizing rules

Minimum Size

In digital, minimum size is 24px tall. In print, it is 0.3125” tall. Below this size, use the Master Brand logo.

Silver Life Time Healthy Way of Life logo showing lines for spacing rules

Clear Space

Measured using the “L” of the Master Mark. No other graphic elements can be within this area.

Rotated silver Life Time Healthy Way of Life logo showing how not to alter

Do Not Rotate

Never use the logo vertically or diagonally — only horizontally.

Altered black Life Time Healthy Way of Life logo showing what not to do

Do Not Alter

Do not adjust, stretch, skew, color change or alter the logo in any way.

In Writing: Life Time

In copy, our company name has several variation. The primary is simply, "Life Time." Use this in copy and conversation. Secondly, use “Life Time — Healthy Way of Life”, only as a replacement for the logo, like in text-only email signatures. The third is “Life Time, Inc.,” which is our company's legal name. Use this in legal and copyright lines.

Examples
Copy: “I’m proud to work for Life Time.”
Legal: “©2020 Life Time, Inc. All rights reserved.”

No Logo: 
“John Smith, Director of Operations, Life Time — Healthy Way of Life”

Use R-Ball When No Logo Present

We prefer to use our logo to maintain our trademark, so it is not necessary to include an R-Ball in copy unless there is no logo present on a piece. If that is the case, the first instance must include the R-Ball: Life Time®, Inc. or Life Time® — Healthy Way of Life.