The company logo unites all team members under our shared goal to champion the healthy way of life. Use this logo when the audience is team-members or the business community.
Where to apply it
R-Ball v. TM on Goods
Most goods use the R-ball version of the logo, including:
All-purpose sports bags; all-purpose carrying bags; tote bags; duffel bags; backpacks; and purses. Sports bottles sold empty; water bottles sold empty; shaker bottles sold empty. Towels. Clothing and athletic apparel, namely, shirts; t-shirts; tank tops; pants; sweatpants; shorts; jackets; coats; leggings; loungewear; headwear.
If an item is not listed above, it should use the TM version of the logo.
You can download this version here.
Use the logo animation — white background, silver text — at the end of every video. Do not adjust the size of the logo when using the downloadable templates.
Rules & Guidelines
In digital, minimum size is 24px tall. In print, it is 0.3125” tall. Below this size, use the Master Brand logo.
Measured using the “L” of the Master Mark. No other graphic elements can be within this area.
Do Not Rotate
Never use the logo vertically or diagonally — only horizontally.
Do Not Alter
Do not adjust, stretch, skew, color change or alter the logo in any way.
In Writing: Life Time
In copy, our company name has several variation. The primary is simply, "Life Time." Use this in copy and conversation. Secondly, use “Life Time — Healthy Way of Life”, only as a replacement for the logo, like in text-only email signatures. The third is “Life Time, Inc.,” which is our company's legal name. Use this in legal and copyright lines.
Copy: “I’m proud to work for Life Time.”
Legal: “©2020 Life Time, Inc. All rights reserved.”
No Logo: “John Smith, Director of Operations, Life Time — Healthy Way of Life”
Use R-Ball When No Logo Present
We prefer to use our logo to maintain our trademark, so it is not necessary to include an R-Ball in copy unless there is no logo present on a piece. If that is the case, the first instance must include the R-Ball: Life Time®, Inc. or Life Time® — Healthy Way of Life.