Location Logos

Identifiers for each location that create a local connection and luxury feel.

Where to apply it

Use It Here

Examples

Exceptions & Alternatives

Location-specific Marketing & Communications

Paid media, promotional videos, sizzle reels, print ads, etc.

If versioning by club isn’t feasible, the Master Brand logo can be used instead.

Member Goods

Uniforms, bags, water bottles, etc.

If versioning by club isn’t feasible, the Master Brand logo can be used instead. Looking for gear for your club’s members? You can order it here.

Use It Here

Location-specific Marketing & Communications

Examples

Paid media, promotional videos, sizzle reels, print ads, etc.

Exceptions & Alternatives

If versioning by club isn’t feasible, the Master Brand logo can be used instead.

Use It Here

Member Goods

Examples

Uniforms, bags, water bottles, etc.

Exceptions & Alternatives

If versioning by club isn’t feasible, the Master Brand logo can be used instead. Looking for gear for your club’s members? You can order it here.

Color Versions

PRIMARY

Silver Version

Digital, Video & Print

Offical Life Time® Silver on white or our lightest gray tint backgrounds only.


Apparel, Products & Environmental

A silver-tone material on very light or dark materials that provide good contrast.

Secondary

White Version

Digital, Video & Print

Over simple imagery. Be careful of busy images that impact the logos legiblity.

Apparel, Products & Environmental

On mid-tone materials with which silver logo would have poor contrast.

Rules & Guidelines

Silver Life Time Chappaqua logo shown with spacing lines around it

Minimum Size, 
Club Locations

In digital, minimum size is 24px tall. In print, it is 0.3125” tall.

Silver Life Time Living Coral Gables logo showing size rules

Minimum Size, 
Work & Living Locations

In digital, minimum size is 24px tall. In print, it is 0.3125”tall.

Silver Life Time Greenway shown with spacing lines around it

Clear Space

Measured using the “L” of the Master Mark. No other graphic elements can be within this area.

Black Life Time Brookfield logo showing how not to alter the logo

Do Not Alter

Do not rotate, adjust, stretch, skew, color change or alter the logo in any way.