Location Logos
Identifiers for each location that create a local connection and luxury feel.
Where to apply it
Color Versions
PRIMARY
Silver Version
Digital, Video & Print
Offical Life Time® Silver on white or our lightest gray tint backgrounds only.
Apparel, Products & Environmental
A silver-tone material on very light or dark materials that provide good contrast.
Rules & Guidelines
Minimum Size, Club Locations
In digital, minimum size is 24px tall. In print, it is 0.3125” tall.
Minimum Size, Work & Living Locations
In digital, minimum size is 24px tall. In print, it is 0.3125”tall.
Clear Space
Measured using the “L” of the Master Mark. No other graphic elements can be within this area.
Do Not Alter
Do not rotate, adjust, stretch, skew, color change or alter the logo in any way.
Determining Location Names
Location names are based on a local identifier like the city, area, neighborhood or building name. They may include a nod to offerings if required to differentiate the location.
Life Time Flatiron District
NOT: Life Time New York (too general)
Life Time Target Center
NOT: Life Time MPLS (no abbreviations)
Life Time Studio at One West
Life Time Tennis at Houston Galleria
In Writing
In copy, the location name immediately follows the location type, i.e. “Life Time”, “Life Time Living” or “Life Time Work.” The first appearance of the Life Time brand name must include the registered trademark symbol ®, such as Life Time® Ajax.
“I’m an Alpha coach at Life Time Chanhassen”
“She’s a member of Life Time Work Target Center”
“Good afternoon, welcome to Life Time Living Coral Gables”