Master Brand Logo

This is our primary logo. It is how people identify our brand. Carefully crafted, it should be showcased in the best possible way across all Life Time content. Use this logo when the audience is consumers.

Silver Life Time master brand logo

Where to apply it

Use It Here

Examples

Exceptions & Alternatives

Consumer-Facing Marketing

Website, paid media, promotional videos, print ads, email, social media, etc.

If you are advertising a single location, use its Location Logo, instead.

Consumer-Facing Goods

Apparel, bags, water bottles, etc.
Note trademark rules below

If a product is exclusively for team members, use the Company Logo (HWOL).

In the Club

Life Time TV (LTV), Digital Signage Network (DSN), building signage, weights, yoga mats, other equipment, etc.

If costs and context allow, you may use the club Location Logo.

Use It Here

Consumer-Facing Marketing

Examples

Website, paid media, promotional videos, print ads, email, social media, etc.

Exceptions & Alternatives

If you are advertising a single location, use its Location Logo, instead.

Use It Here

Consumer-Facing Goods

Examples

Apparel, bags, water bottles, etc.
Note trademark rules below

Exceptions & Alternatives

If a product is exclusively for team members, use the Company Logo (HWOL).

Use It Here

In the Club

Examples

Life Time TV (LTV), Digital Signage Network (DSN), building signage, weights, yoga mats, other equipment, etc.

Exceptions & Alternatives

If costs and context allow, you may use the club Location Logo.

R-Ball v. TM on Goods

Most goods use the R-ball version of the logo, including:

All-purpose sports bags; all-purpose carrying bags; tote bags; duffel bags; backpacks; and purses. Sports bottles sold empty; water bottles sold empty; shaker bottles sold empty. Towels. Clothing and athletic apparel, namely, shirts; t-shirts; tank tops; pants; sweatpants; shorts; jackets; coats;  leggings; loungewear; headwear.

If an item is not listed above, it should use the TM version of the logo. 

You can download this version here.

Color Versions

PRIMARY

Silver Version

Digital, Video & Print

Offical Life Time® Silver on white or our lightest gray tint backgrounds only.


Apparel, Products & Environmental

A silver-tone material on very light or dark materials that provide good contrast.

Secondary

White Version

Digital, Video & Print

Over simple imagery. Be careful of busy images that impact the logos legiblity.

Apparel, Products & Environmental

On mid-tone materials with which silver logo would have poor contrast.

Read Transcript

In Video

Use the logo animation — white background, silver text —  at the end of every video. Do not adjust the size of the logo when using the downloadable templates.

Rules & Guidelines

Silver Life Time master logo showing sizing rules

Minimum Size

In digital, minimum size is 18px tall. In print, it is 0.2125” tall.

Silver Life Time master logo showing lines for spacing rules

Clear Space

Measured using the “L” of the Master Mark. No other graphic elements can be within this area.

Rotated Silver Life Time logo

Do Not Rotate

Never use the logo vertically or diagonally – only horizontally.

Black Life Time master logo showing how not to alter the logo

Do Not Alter

Do not adjust, stretch, skew, color change or alter the logo in any way.

In Writing: Life Time

Don’t forget the space between “Life” and “Time”.

Examples
“Whatever your goal, you can reach it at Life Time.”

“Life Time is designed with health, fitness and community at its core.”

“Monthly memberships are the most popular way to experience Life Time.”

We prefer to use our logo to maintain our trademark, so it is not necessary to include an R-Ball in copy unless there is no logo present on a piece. If that is the case, the first instance must include the R-Ball: Life Time®

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Logos Overview

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Company Logo