Master Brand Logo
This is our primary logo. It is how people identify our brand. Carefully crafted, it should be showcased in the best possible way across all Life Time content. Use this logo when the audience is consumers.
Where to apply it
R-Ball v. TM on Goods
Most goods use the R-ball version of the logo, including:
All-purpose sports bags; all-purpose carrying bags; tote bags; duffel bags; backpacks; and purses. Sports bottles sold empty; water bottles sold empty; shaker bottles sold empty. Towels. Clothing and athletic apparel, namely, shirts; t-shirts; tank tops; pants; sweatpants; shorts; jackets; coats; leggings; loungewear; headwear.
If an item is not listed above, it should use the TM version of the logo.
You can download this version here.
Use the logo animation — white background, silver text — at the end of every video. Do not adjust the size of the logo when using the downloadable templates.
Rules & Guidelines
In digital, minimum size is 18px tall. In print, it is 0.2125” tall.
Measured using the “L” of the Master Mark. No other graphic elements can be within this area.
Do Not Rotate
Never use the logo vertically or diagonally – only horizontally.
Do Not Alter
Do not adjust, stretch, skew, color change or alter the logo in any way.
In Writing: Life Time
Don’t forget the space between “Life” and “Time”.
“Whatever your goal, you can reach it at Life Time.”
“Life Time is designed with health, fitness and community at its core.”
“Monthly memberships are the most popular way to experience Life Time.”
We prefer to use our logo to maintain our trademark, so it is not necessary to include an R-Ball in copy unless there is no logo present on a piece. If that is the case, the first instance must include the R-Ball: Life Time®