Team & Department Logos
Identify and celebrate our Corporate teams while still uniting them as parts of the whole.
Where to apply it
Color Versions
PRIMARY
Silver Version
Digital, Video & Print
Offical Life Time® Silver on white or our lightest gray tint backgrounds only.
Apparel, Products & Environmental
A silver-tone material on very light or dark materials that provide good contrast.
Secondary
White Version
Digital, Video & Print
Over simple imagery. Be careful of busy images that impact the logos legiblity.
Apparel, Products & Environmental
On mid-tone materials with which silver logo would have poor contrast.
Rules & Guidelines

Minimum Size, Stacked Logo Versions
In digital, minimum size is 24px tall. In print, it is 0.3125” tall.

Minimum Size, Horizontal Logo Versions
In digital, minimum size is 18px tall. In print, it is 0.2125” tall.

Clear Space
Measured using the “L” of the Master Mark. No other graphic elements can be within this area.

Do Not Alter
Do not rotate, adjust, stretch, skew, color change or alter the logo in any way.
In Writing
In copy, the department or team name immediately follows “Life Time”. The first appearance of the Life Time brand name must include the registered trademark symbol ®, such as Life Time® Real Estate.
“Let’s consult with Life Time Technology on this project.”
“She’s the VP of Life Time Architecture & Design.”
“Hello, with I’m with Life Time Human Resources.”