People participating in a group indoor cycle class at Life Time
Brand Vision

Life Time Champions Healthy, Happy Lives
 

The Life Time brand is a purposeful extension of this promise. As brand stewards, our work plays an important role in the healthy journey of millions of people. Every single element should be thoughtfully crafted with this in mind.

Our job is to faithfully translate the energy and spirit of the brand in order to motivate, inform and empower people to live healthier lives.

At the center of it all is the

Best People, Places and Programs

Woman personal trainer helping a man stretch at Life Time

People

Expertise comes in many forms

From the instructor in class to the post on Instagram, we are thought leaders creating value with every encounter.

Man watching a female child jump into an outdoor pool as the sun sets at Life Time

Places

An environment to thrive

Life Time is more than a building, it’s an energy. Every detail is carefully considered, every space thoughtfully designed to create a welcoming place for people and passions. 

Woman wearing athletic clothing laughing on the fitness floor at Life Time

People

Expertise comes in many forms

From the instructor in class to the post on Instagram, we are thought leaders creating value with every encounter.

Our Personality

 

Inviting

Passionate

Understanding

Detailed

Smart

Honest

Dynamic

Ambitious

Man putting weighted plates onto a barbell in a group fitness studio at Life Time

Love Your Life

This is the outward-facing expression of our brand promise. This is not only the feeling we want to provide with every encounter with our brand, it is also a reminder of what we are here to do for both members and ourselves.

Explore the Life Time brand further