Colors

The Life Time brand makes an elevated, luxurious impression, and proper color use is pivotal. Our simple palette supports and compliments our remarkable photography.

 

Life Time® Silver

Reserved only for use in our logo.

Metallic
PMS 877
Foil Finish Metallic (not pearl, holo or patterned)
Preferred Materials Aluminum or Stainless

Brushed, Polished or Satin Finishes (not chrome, mirror or patterned)
Flat
Hex #a2aaad
PMS 429

Alt: Cool Gray 10 @ 55%
CMYK 40k

White

We use ample white space to create a high-end, inviting feel.

HEX #ffffff
SASS Variable $white
PMS n/a
CMYK 0

Dark Gray

Always used for headlines and copy. Also used sparingly for navigation bars.

HEX #444444
SASS Variable $gray-dark
PMS Cool Gray 10
CMYK 75k

Lightest Gray

Used as background fill to create content separation.

HEX #f5f5f5
SASS Variable $gray-lightest
PMS Cool Gray 10 @ 6%
CMYK 5k

Additional Tints & Shades

Swatch Name Use HEX PMS CMYK

 

Name
Lighter Gray
$gray-lighter
Use
Rules (lines)
HEX
#e8e8e8
PMS
Cool Gray 10 @ 20%
CMYK
15k

 

Name
Light Gray
$gray-light
Use
Visual elements meant to recede,
like disabled states
HEX
#cccccc
PMS
Cool Gray 10 @ 30%
CMYK
20k

 

Name
Darker Gray
$gray-darker
Use
Digital: Small text
Print:
Low-quality text (in-club prints)
HEX
#333333
PMS
n/a
CMYK
90k

 

Name
Darkest Gray
$gray-darkest
Use
Digital: Only when needed
for accessibility
HEX
#151515
PMS
n/a
CMYK

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Typography