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Brand Voice

Consistent and Compelling Communications

The purpose of these guidelines is to support team members and partners in creating  communications that are clear, engaging and distinctly Life Time.

The Components

Voice & Tone

This is how we speak.
The guiding light for all our communications.

The Inspirational Expert


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This is what we say. 
The substance of what we communicate to our audience.

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Style Guide

Style guide, terminology, and rules for enterprise-wide copy

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