Messaging

We are champions of our members’ whole health. That means we deliver content that covers all areas of their healthy lifestyle.

Woman and female child cooking together in a kitchen

People

We highlight that we are our members’ go-to resource for healthy-living information, support, accountability and personalized guidance.

Yoga mat and red Pilates ball on the floor of a group fitness studio

Places

We showcase how our spaces are designed to fit our members’ lifestyle and communicate the advantage of joining a like-minded community.

Two people holding downward-dog position on yoga mats in a group fitness studio

Programs

We show our various communities and offerings within Life Time where members can find their place — wherever they are on their personal journey

Content Pillars

We show our various communities and offerings within Life Time where members can find their place — wherever they are on their personal journey

1

Mindset

We believe mindset can have a powerful effect on your whole health. We understand the importance of identifying your personal “why” in relation to your goals.

2

Health

We believe health isn’t one-size-fits-all, and that it evolves as you do. We know that it encompasses more than just nutrition and exercise, but also stress, sleep, hormones, the environment, your gut, brain and more.

3

Fitness

We believe in moving every day, as well as making time for regular, structured exercise. We know an effective fitness routine balances strength, cardio, mobility and recovery.

4

Nutrition

We believe in nourishing your body with quality, clean and balanced whole foods. We know that, perhaps above all other areas, nutrition can have the most significant impact on your health — and that you can’t out-exercise a bad diet.

5

Community

We believe in the power of community to move and motivate you. We understand the transformational impact a coach, like-minded peers and healthy environments can have on your quality of life.